Creative ideas seeked for Whitby’s proposed brand options

The Town of Whitby is inviting local residents to provide feedback on three brand options recently released as part of the next step in its Corporate Rebrand Project.

Until May 31, local residents and businesses can have their say on the new brand by completing a short online survey at whitby.ca/brand. Results of the survey will help to inform the town’s direction for its new brand.

More than just a logo, for Whitby, the new brand is about creating a system of colours, fonts, standards and graphics that collectively can help set the municipality and Town as an organization apart from others.

“Whitby is a vibrant and welcoming town that is changing and growing, for the better,” said Mayor Don Mitchell. “The corporate rebrand is an opportunity for us to develop a new brand that represents who we are today and who we want to be.”

Since the launch of the rebrand project in September 2017, thousands of residents and businesses have engaged in the brand development process (300+ hours of engagement) representing the town’s most significant community engagement to date.

“From the results of our initial rebrand engagement (My Whitby Is…) and Community Survey, it is clear that local residents and businesses are proud to call Whitby home,” said Matthew Gaskell, Town of Whitby CAO. “We have a lot of good things happening here in Whitby and a new brand will help us showcase the community, both locally and beyond.”

Following the closing of the online survey, feedback will be consolidated in order to report back to council with the final results in the coming months. The new brand is expected to launch later this year.

To stay informed on this project, visit whitby.ca/brand or email brand@whitby.ca to be added to the Interested Parties List.

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