#DontDriveHigh campaign, launched by CAA South Central Ontario (CAA SCO), reinforces that smoking cannabis can impair motor skills, reaction time, perception and judgment.
CAA SCO worked with The Turn Lab, to create a series of videos demonstrating the impact cannabis has on concentration, coordination, reaction time and decision making. The campaign is geared toward young drivers to remind them, even though cannabis is legal, it’s not harmless, especially in situations where reaction time, motor skills and judgment are critical.
“Just because you think you may be able to drive while high, doesn’t mean you should,” said Teresa Di Felice, CAA SCO government relations assistant vice-president. “It’s important to remember that if you are going to consume alcohol or cannabis, find an alternative to driving so you can arrive where you’re going safely.”
CAA research shows there is a gap in awareness of the effects of using cannabis, specifically in young men. Men, aged 25 to 34, are the most likely to drive under the influence of cannabis. Many are novice drivers who live in busy, urban areas.
“Our research shows that many Ontario drivers believe there is a strong need for public education around cannabis legislation,” said Di Felice. “Our campaign aims to educate young drivers with fun, yet thought-provoking, videos.”
The campaign kickoff took place at SPiN Toronto. Participants got to test their reaction time playing ping-pong while using cannabis goggles.
As long-standing advocates for road safety, CAA is monitoring the impact of cannabis legalization across the province.
Visit the CAA Advocacy cannabis education hub to learn more about the campaign and cannabis-impaired driving.
Photo: #DontDriveHigh campaign, launched by CAA South Central Ontario (CAA SCO), reinforces smoking cannabis can impair motor skills, reaction time, perception and judgment.