360insights, a global leader in channel management software and a pioneer in channel incentives, promotional analytics and channel insights, recently acquired Through-Channel, a market leading co-op advertising platform. This acquisition strengthens the existing co-op funds management capabilities of 360’s Channel Success Platform and positions the company as the world leader in channel incentives and channel insights solutions.
Headquartered in Michigan, Through-Channel’s co-op advertising platform puts brands in control of everything from fund and activity set-up, through program rules, organization and channel hierarchies, and approval workflows. Brands no longer need to go to the vendor for every program change creating more co-op ad program agility.
The acquisition of Through-Channel also brings additional depth of co-op funds experience to 360insights’ professional services and product management teams. 360insights will be consolidating its co-op claims processing operations in Through-Channel’s Farmington Hills office under the leadership of Ram Rajagopalan, the former President of Through-Channel.
“In our early discussions, we quickly realized these two companies had a shared vision,” said Jason Atkins, CEO of 360insights. “That vision is to provide our clients with a single, powerful platform from which they can manage and measure their entire promotional spend: sales incentives, consumer rebates, volume rebates, instant rebates, sell-through allowances, co-op and MDF, all executed and measured by a single lever.”